PRIVACY POLICY

This Privacy Policy describes how Lina Boutique London (“we”, “us”, “our”, or “the website”) collects, uses, and discloses your personal information when you visit our website, use our services, or make a purchase at https://lina-boutique-london.com (the “Website”). It also applies when you communicate with us regarding our services (the “Services”).

By using our Services, you agree to the terms of this Privacy Policy. If you do not agree, please refrain from using our website and services.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time—for example, to reflect changes in legislation, practices, or our operations. The latest version will always be available on the website.

How We Collect and Use Your Information

We collect personal information from multiple sources over the past 12 months to deliver and improve our services. This information may be used to:

• Communicate with you
• Fulfill contracts and services
• Comply with legal obligations
• Protect our rights and customer safety

What Information We Collect

a) Information you provide to us directly:

• Name, address, phone number, email
• Billing and shipping address
• Payment confirmation
• Account details (username, password, etc.)
• Customer service messages

Note: Some features may require you to provide certain information. Without it, they may not function.

b) Information collected automatically:

• IP address
• Browser and device type
• Traffic data and user behavior (e.g., clicks, sessions, items in cart)

c) Information from third parties:

• Shopify (our e-commerce platform)
• Payment providers
• Ad networks, email platforms, analytics tools

All data is processed in accordance with this policy.

How We Use Your Information

• Order Fulfillment: To process purchases, deliver products, send confirmations, and handle returns
• Customer Support: To respond to inquiries and provide assistance
• Marketing: To send updates, offers, and personalized content
• Security: To prevent fraud, abuse, or illegal activity
• Improvement: For analytics and optimization of user experience

If you have an account, you are responsible for keeping your login details secure.

Cookies

We use cookies and similar technologies to enhance your experience. Cookies help us:

• Remember your preferences
• Analyze user behavior
• Deliver targeted ads
• Ensure login and checkout functionality

You can manage cookies through your browser settings. Note that disabling cookies may impact certain features.

For more, see Shopify’s Cookie Policy:

https://www.shopify.com/legal/cookies

Sharing of Personal Information

We only share your personal data when necessary:

• With service providers (payment gateways, shipping companies, hosting, support)
• With marketing partners and Shopify
• With your consent
• Within our group of companies
• In connection with mergers, acquisitions, or legal obligations

We do not sell your personal data or share sensitive data without your consent.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their content or security. Always review their terms and privacy policies before engaging.

Children’s Data

Our services are not directed at children, and we do not knowingly collect data from anyone under 16 years of age. If you are a parent and believe your child has submitted data, please contact us for removal.

Security and Data Retention

While we take reasonable steps to protect your data, we cannot guarantee complete security. Never send sensitive data over insecure channels.

We retain your data as long as needed for:

• Customer accounts
• Legal obligations
• Dispute resolution
• Business purposes

Your Data Protection Rights

We process personal data in accordance with the General Data Protection Regulation (EU GDPR) and, where applicable, the UK General Data Protection Regulation (UK GDPR).

If you are located in the United Kingdom or the European Economic Area, you have the following rights:

• The right to access your personal data
• The right to request correction of inaccurate data
• The right to request deletion of your data
• The right to restrict processing
• The right to object to processing
• The right to data portability
• The right to withdraw consent

If you are located in the United Kingdom, you may lodge a complaint with the Information Commissioner’s Office (ICO): https://ico.org.uk

If you are located in the European Union, you may lodge a complaint with your local data protection authority.

International Data Transfers

Your personal data may be transferred to and processed in countries outside the European Economic Area or the United Kingdom. Where this occurs, we ensure appropriate safeguards are in place in accordance with applicable data protection laws.

Contact Information

If you have any questions about this Privacy Policy, please contact us at: info@lina-boutique-london.com

Business information